Pandora charms are part of the large Pandora jewelry collections that have been holding the page of Glamour Magazine at the neck and wrists of many famous actresses. For a long period of time, Pandora charms were the only items in their category available on the market, and many other businesses grew out by imitating or copying their jewelry concept. So as to keep up with the new market demands, Pandora companies focused on personalized charms as a way to regain their predominance and market influence. This is the case with the Danish jewelry line that develops a very unique image concept.
The charm bracelets put together several sectors linked through small beads; other beads, spacers, charms and clips can be attached to all bracelets for an accentuation of the personal touch. Furthermore, another way to catch the eye is to combine regular Pandora charms with cultured pearls and precious stones. Pandora jewelry relies on gold and silver as primary materials, but design changes are performed in the collections four times a year in the attempt to preserve the fresh image of Pandora jewelry. Therefore, the diversity and beautiful design of Pandora charms make any woman feel special.
Presently, there is not a clear-cut distinction between Pandora charms and bead jewelry, as we can also speak of a bead-charm combination that aims at stimulating creativity in jewelry wearing regardless of age or social class. Pandora charms enjoy an international reputation being worn both in bracelets structures or on necklaces. Part of the profit the company makes goes to charity foundations like the disaster relief funds or breast cancer foundations. The main market for the products remains the United States, but Pandora jewelry has also made a great name in Europe, Mexico or the Caribbean.
Mainly there are seven types of bracelets that a buyer can choose from as a first step for the personalization. Some people will go for the traditional 14k white or yellow gold, while others are satisfied with a regular oxidized silver item. Lobster clasps and Pandora clasps are available with the bracelets according to the model. Once you’ve made your decision for the basic bracelet you can move on to the selection of the Pandora charms to be added for personalization. Matching Pandora charms are usually made of Murano glass, silver and gold; and last but not least the final touch comes from the addition of some spacers and clips that render the jewel unique and personal.
